Maastricht

Deep diving into people

People are at the core of the hospitality industry, which is why it is so often referred to as ‘people businesses’. We will work on a deeper understanding of the diversity of these people. The success of your hospitality concepts depends on them, on their roles and behaviour as consumers, colleagues, and clients.

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3 modules

The study programme in Maastricht consists of the following modules: 

Leading People and Cultures in Organisations

Are you ready for the future of hospitality work? People and culture are crucial in establishing a true sustainable competitive advantage. At the dawn of a 4th Industrial Revolution, in a digital society, and with a depleted labour market, it is crucial to focus on commitment, engagement, and job satisfaction of employees.

 

Main learnings

  • Understanding the strategic role of HRM, and how to organize and structure this.
  • Exploring the challenging dynamics within organizations and teams.
  • Becoming familiar with various leadership perspectives in hospitality and their vital role.

Coordinator: Dr Tom Kuypers

Read more about the module

People as Consumers

Every behaviour that we engage in starts with a decision. Understanding the psychological processes that play a role in this decision making process is thus crucial for understanding why people behave in a specific way. As such, in this module we take a deep dive into the psychology of human decision making and will help you to predict and shape (desired) behaviour.

 

Main learnings

  • Gaining in-depth knowledge in relevant theories and concepts in consumer psychology and decision making 
  • Predict how certain (marketing) tactics influence consumer decision making 
  • Design professional products/services and communication based on consumer psychology and decision making theory 
     

Coordinator: Dr Kimberley van der Heijden 

Hospitality Innovation Consultancy Project Part I: Discover & Define

Approach business opportunities and problems in an innovative way. Based on the Design Thinking method you will co-create a solution with the client and stakeholders throughout the programme. Doing so will develop your flexibility in thinking and looking at issues from different perspectives.

 

Main learnings

  • Figuring out how to apply empathising research methods and visualisation techniques.
  • Working with a broad spectrum of qualitative research techniques.
  • Realising methodological rigor is important to ensure a relevant outcome for the client.
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Register now for the joint master Leading Hospitality Innovation. If you have any questions, reach out to us!

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